Rubii was launched in the UK in 2008 and is a dedicated online wealth management website, which aims to assist consumers in being more efficient in finding the right regulated financial adviser to meet their needs.

We have developed new technology, which we believe is one of the most advanced and effective Adviser search tools currently available to the public.

We know that in a cluttered and competitive marketplace, for individuals it can be a daunting task to find the right financial advice with confidence. This is why we have additionally created a ranking facility for Rubii's Users to rate the quality of information, advice and service they receive from one of Rubii's registered Advisers. We encourage all our Users to rank the articles and Blogs on Rubii as well. Our aim is to offer visibility, confidence and peace of mind when it comes to choosing an Adviser, and build a community to share experiences in achieving better money management.

Rubii.co.uk employs an easy-to-use search interface, which helps our Users to tailor searches to their own specific needs and find the right Adviser, who can advise them on how to make the most of their money and achieve their life goals.

The Future

In the future, Rubii is looking to release new levels of functionality, including full financial profiling and forecasting tools. Registered Users will be able to take advantage of all the upgrades as soon as they are released.

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Rubii Users

Whilst Rubii is a free online service available to all people in the UK aged 18 and over, the range of information and services Rubii provide are targeted to 'emerging affluent' consumers.

More detailed information about how Rubii works for Users is available online.

Financial Advisers

For all regulated financial advisers (including Independent Financial Advisers, Tied Agents and Multi Tied Agents), wealth managers, tax, pension or financial planning consultants, operating in the UK, Rubii proactively helps, raise profile with a quality audience and delivers pre-qualified leads.

The key element of Rubii is that our Users can rate their experiences and service received from an Adviser. By providing our Users with this visibility it will help others select a financial Adviser with more confidence and peace of mind.

Advisers can use the Rubii's Adviser, article and Blog ranking system to gain feedback as well as identify consumer trends.

The added feature is that Rubii does not charge a registration fee to either the User of Adviser. However, we do charge a fee to Advisers who accept a meeting/consultation request. More information about how Rubii works for Advisers is available online.

When logged in to Rubii's secure area, Users can enter their individual and financial details to help them search, research and select the right financial Adviser to meet their needs. Users are able to save their searches, their preferred list of Advisers and additionally request appointments with Advisers.

When requesting a meeting, we encourage Users to provide some background information of what it is they are looking to discuss, for example; re-mortgage or pension advice, a discussion about life insurance cover or a general financial check up.

Additionally, we ask the User if they would like to provide a financial summary from the information that the User has uploaded in to their secure Rubii User account.

This helps both the Adviser and User have a more productive first meeting, as the information provided in advance can be used to focus and tailor the discussion directly to the heart of the matter.

Types of Advisers on Rubii

Rubii hosts multiple types of regulated financial adviser. As far as possible, we check every registration against the FSA Register. However please refer to our terms and conditions. It is your responsibility to check the suitability of the adviser before taking financial advice.

There are 3 main different types of financial adviser as defined by the Financial Services Authority, Retail Distribution Review. Different advisers my have different charging structures, including fee, commission or some combination of both. You should check with your advisor prior to taking or accepting any advice.

Independent Financial Advisers (IFAs)
These advisers offer independent advice to their clients and recommend products, by researching the whole market. They offer fee and commission based services.

Multi Tied Agents
These advisers can recommend the products of a selection of providers, but not the whole market.

Tied Advisers / Agents
These advisers can only offer advice on the products of one provider.

Whilst Rubii is currently not registered by the FSA, we aim to stay abreast of developments with the FSA distribution review, and adapt our approach accordingly. For more information please visit the FSA library

How Rubii promotes itself

The search engines have become a key tool in most business promotion across the globe. For regulated financial advisers search engines are a key form of promotion to assist in raising profile and driving leads. In recent years, it has become more complex and time consuming to manage and optimise online presence. Rubii has dedicated a lot of time to be fully optimised for search, and additionally will optimise each individual Adviser registered on our service. This means that Advisers can add an additional search dimension to their online presence.

Rubii also conducts a significant amount of online, offline and industry specific marketing. We are also in the process of developing a selection of white-label partnerships to ensure that Rubii is rolled across high traffic websites to effectively reach our target User. If you are interested to know more, please contact us.

Charges

Rubii does not charge either the User or financial Adviser to register. However, Rubii will charge the Advisers a fee for lead generation at the point that an Adviser accepts a meeting. Our charges are given in the section below.

If you are a registered financial Adviser and you are interested to know more, please see our online guide to 'How Rubii Works for Advisers'.

Full details of the Terms and Conditions for Advisers registering with Rubii are available in the registration process.

The Rubii Team 2010